Category: Perspectives

cw nra emerging trends

NRA Emerging Food Trends 2015

Food trends have been a strength of the Culturewaves® team for years, as they have contributed to the annual food trends published by The Food Channel as well as provided trends and insights to...

Sales Fatigue

Sales Fatigue

I feel a little guilty for this one, adding yet another email to your inbox this early in January—now that you’ve finally gotten all those “special deals” cleared out. But that’s exactly what prompted writing this.

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Why “Gangnam Style” matters.

You may only know about it as “the horse riding dance”, but despite the fact that things have been lost(and found) in translation of the song as well as people simply seeing it as crazy and forwarding to their friends, it’s all leading up to a potential K-Pop (or even South Korean pop culture) emergence in mainstream America.

Comic-Con-Logo

What is exclusive these days?

What I’m starting to think about is how technology and convenience are truly watering down what “exclusivity” looks like. Comic-Con is an amazing thing to experience in person, don’t get me wrong; but at the same time with everything being uploaded and available for purchase on eBay doesn’t the exclusivity get watered down a bit?