Make Halloween Great Again!

Halloween might be my favorite time of year—considering I have a pumpkin patch whose single purpose is to supply me with ample jack-o-lanterns, it’s pretty much a given. Halloween has always been the time of the year when fears come … Read More

Augmenting Fashion

Augmented reality is bringing new wonders to every industry. Recently, we saw the big impact that Pokémon GO had on gaming. The ubiquity of the smartphone has provided an immediate audience and distribution channel that augmented reality can take advantage … Read More

Foodwise: Veggies in Fast Food

The drive-thru was once a staple for hard-working families trying to find the balance between career and family life. Together, all of America walked this tightrope, balancing families and careers, with the mindset of, “We can have it all!” This … Read More

Millennials Are Changing Their Story Through Self-Improvement

The internet has often been a brutal place for Millennials, continually reminding them of their inadequacies and shortcomings compared to their peers and the generations that came before them. They often get a bad rap for their perceived laziness, entitlement … Read More

Athletes Under a Data Microscope

Player tracking data provides new layers of relevant feedback for both casual fans and athletes looking to improve. Tracking technologies enhance the viewing experience for fans by letting them see where their favorite players are located on the field, and … Read More

Foodwise: Rainbow Road

The saying “taste the rainbow” seems to have taken on new meaning over the past year. We are witnesses to this trend of brightly hued food that is flooding our daily feeds with photo after photo of synesthesia-inspired delicacies. These … Read More

Exploring Regional Heritage in Food

When it comes to food trends, it seems everyone is looking for the next “local.” For a number of years now, we’ve been all about the idea of local food—items created in our own hometown, sold at area farmers markets, … Read More

Nostalgia Remixed: Stranger Things

“Stranger Things,” the recent retro-inspired Netflix original series, has more than just its fans buzzing. From the moment the title appears, even small things like the font instantly propel audiences back in time. The eerie glowing letters evoke a dark … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

What’s (Millennial) Cooking?

Millennials have taken a lot of flak for the way they live. Previous generations continually disapprove of their smartphone-dependent tendencies, coupled with their incessant need for technology and the internet to survive. However fair or unfair this assessment may be, … Read More