The Weapons Grade Chilli

My bother is a proud, high ranking member of his work’s monthly “Curry Club”.  They even have award ceremonies, t-shirts and your seniority is based on how many chilli badges you have. But I think this particular pepper might be … Read More

Condoms & Sex Toys That Come To You

I was originally thinking of this for the Barely Legal™ wave since it involves condoms and sex toys, but then I realized on a deeper level it’s about HOW & WHERE the products are meeting the consumer. We all know … Read More

JULY POV

Earlier this month, America celebrated the Fourth of July. Or as it’s known in my neighborhood: “Fireworks-are-too-fun-to-be-illegal day.” … Read More

A Modern Mad Max?

I HAD to make sure this was for real when I read it! First of all as an Aussie, there is a vested interest in anything as iconic as the Mad Max films.  I grew up awestruck at our vast … Read More

Humanizing The Sex-Worker

Stepping Stone is a Canadian advocacy group for sex workers, and they have launched a campaign to make people re-think their predjudice and stereotyping of sex workers. “In a new interview with Canada’s National Post, the nonprofit’s executive director says … Read More

Strongest Coffee Ever?

The kind of things we find in the Body Warranty™ wave are usually fairly “health orientated”.  The Human Truth™ is: “I want more out of my body than ever before.”™ Which one would often associate with making “healthy choices”…right? Well … Read More

V.I.C: Very Important Customer

Mashable talked about brand champions this week and it made me think of the Power Plays™ wave.  There are so many different products and services out there that people love so much that they are willing to be an unpaid … Read More

The Munchie Mechanism

Yay for science explaining why I sometimes eat fried food like I’m heading to the electric chair! Researchers from University of California, Irvine found that when rats tasted something fatty, cells in their upper gut started producing something called endocannabinoids. … Read More

“You Wanna Burger, Baby?”

As the Food Truck wars heat up in Los Angeles, everyone’s looking for an angle… a gimmick that will set them apart from the pack. Well here’s a textbook case of Suggestive Selling™ and it seems to be working out … Read More

Oh Snap! Supercandy!

Want to understand Flexible Flux™?  Here is a perfect example of something that would fit into this wave. “Supercandy”!!  While the makers of Snap don’t deny that this is candy… they are no strangers to the fitness industry and have … Read More