How Thanksgiving Turned Into Friendsgiving

Thanksgiving has changed, and, if anything, it seems to have extended the holiday. It’s become known as a “season of eating” rather than one meal–and along with it comes time spent with a variety of different “friend groups.” Our EVP … Read More

Virtual Recruitment

If you love video games, you have likely played a military-based First Person Shooter (FPS) game. Games like S.O.C.O.M., Call of Duty, Battlefield and Medal of Honor generally have dominated the gaming market in the past and present, but what … Read More

Honey Offers Sweet Alternatives

For centuries, people have enjoyed honey as a sweet treat and a wonderful addition to many foods. In the past, it was used to enhance foods, fight infection and to even make mead, an alcoholic drink. Honey has come a … Read More

Mannequin Memories

My sister and I were way ahead of the times. If you haven’t seen the latest Internet challenge (think ice buckets) then look here and here. The basics are that people are having fun posting online photos of themselves in … Read More

The Sugar Connection

You don’t have to look far to find a doctor, scientist or dietician who believes sugar is toxic. This flood of individuals speaking out about the common food ingredient has many consumers thinking twice about products that contain too much … Read More

CultureWaves Trends

Critical Thinking: A Culturewaves® Whitepaper

Problem: A world of aggregation and social media has conditioned us to accept crowd-sourced opinion as truth, and a blog as fact. We’ve learned to search, but not to discriminate. We’ve learned to ingest information, but our ability to research … Read More

Marketing Immersion

Residents around the city of London have reported seeing humanoid robots roaming the streets. Does this mean that the android uprising is finally among us? Thankfully, not yet. This is all just some clever marketing stunt put together to help … Read More

Redefining Beauty

You may have noticed a shift in advertising in the beauty industry lately, with a focus on unconventional beauty and an increase in showcasing unique styles and atypical models. This transition is due, in part, to consumer demand for equal … Read More

Space is Open for Business

Space may not be the final frontier, but it certainly is the next frontier. Companies are starting to develop ways to get their brands in space. Despite newly approved funding to the tune of $20 billion, NASA is already relying … Read More

No, You Don’t Deserve a Cooking Show

For years I have been a late night baker. I’ve spent hours in a fiery rage watching batch after batch of royal icing fail, I’ve facepalmed and cringed as cakes fell flat and cookies burned to a crisp—I think my … Read More