What is Content, Anyway? Part 2

In Part I, we defined today’s electronic content as an ongoing discussion, where we take an idea and build on it. So, what does that mean for a business, and where do we go from here? We are in the … Read More

What is Content, Anyway? Part 1

It is 3:50 p.m. and that dreadful moment hits—brain overload! If you don’t take a break and at least look at something other than what you’re working, you feel like time is probably going to start going backwards, pulling you … Read More

Hershey’s Embraces Food Tourism with New Products

Food, as we all know, is the great commonality. Everybody has to eat in some way or another—one person might be eating plant proteins and insects while another eats southern fried chicken and grits. They both share the same basic … Read More

Is The Internet Running Out of Original Content Ideas?

First, you need to accept “the Internet” as an entity. Since much of the world now relies on the vague assumption that there is an internet brain, let’s talk about what that brain is thinking about these days. Slime. Bart … Read More

The Changing Dynamic of Coffee

Once a morning ritual for those heading off to work, coffee has become an all-day beverage of choice for consumers. What started as a work break indulgence and a way to recharge has turned into a lifestyle complete with special … Read More

The Internet Rebellion

Before the internet, rebellious organization was a matter of phone calls, mailers and exposure on radio and television. Now, the internet has supplanted those mediums in all aspects. Social media, the chosen tool for change of the populous, has become … Read More

The Rise Of Wellness Technology

Healthcare and technology have come together to create a new category of consumer electronics as the need for rapid diagnosis and treatment have become more of a priority to consumers. Being a part of a fast-paced society, consumers now have … Read More

The Expansion of VR

Most people immediately think of gaming when they imagine virtual reality (VR). Technology is continuously progressing and the actual reality is VR is finding more application across a variety of industries. The immersive experiences associated with VR are advancing sports, … Read More

Connected Safety

As we continue our journey through an increasingly dangerous world, many are turning to various technologies to help protect their well-being. Crime, terrorist attacks and environmental issues have created a sense of fear, and people are concerned about their safety … Read More

Cultural and Societal Shifts Shape New Thanksgiving Traditions

Chicago, November 22, 2016 — Thanksgiving traditions are evolving to reflect the new cultural and societal makeup of the U.S., finds The NPD Group, a leading global information company, and its research partner, CultureWaves®, a consumer qualitative insights company that … Read More