Elevated Indulgence

Have you caught onto the trend for self-care? At one time, it may have been considered indulgent to, at least at times, put yourself first. Now? Here’s what we’re seeing. Variables such as budget, demographic, lifestyle, and location can all … Read More

Making Time

There’s a new excuse in town. For years we’ve talked about being too busy or having too many priorities. Well, now we’re talking about too many things coming at us at once. We can’t think; we need to find a … Read More

Legacy is the New Nostalgia

A brand’s legacy is only as good as the memory people have of it. This is why so many brands are now leveraging nostalgia into new products, essentially combining the past with the present to bolster the future. A perfect … Read More

New Moms are a Target

They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More

Cultivating Happiness

As our lives are increasingly busier and more stressful, the need for a broader sense of self is becoming a hot button topic. How can we juggle work and personal interests/hobbies while maintaining the right level of self-care? With the … Read More

RNG Design

Automation has already proven to be the next stage of industrial and commercial expansion with manufacturers, food service operators, and distributors all adopting automation on some level in order to cut costs and speed up wait times. However, what happens … Read More

Artificial Product Scarcity

Note: Culturewaves has previously written about the concept of the “Mark-Up Economy” here. Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which … Read More

What is Content, Anyway? Part 2

In Part I, we defined today’s electronic content as an ongoing discussion, where we take an idea and build on it. So, what does that mean for a business, and where do we go from here? We are in the … Read More

What is Content, Anyway? Part 1

It is 3:50 p.m. and that dreadful moment hits—brain overload! If you don’t take a break and at least look at something other than what you’re working, you feel like time is probably going to start going backwards, pulling you … Read More

Hershey’s Embraces Food Tourism with New Products

Food, as we all know, is the great commonality. Everybody has to eat in some way or another—one person might be eating plant proteins and insects while another eats southern fried chicken and grits. They both share the same basic … Read More