The New Village

The old saying goes, “It takes a village to raise a child.” While that phrase may still hold up, the village is changing. New moms have more resources at their fingertips than ever in their friends, family, social networks, online … Read More

Be Polite to Your Robots

I learned this lesson from a two-year-old, actually. To be clear, her interaction was with Alexa, who is more of a tech-enabled virtual assistant than a robot. But whenever she asked Alexa a question, this two-year-old said “please,” and “thank … Read More

Everything’s Coming Up Purple

If we are what we eat, we should all be feeling a bit more like Violet Beauregard in 2018—that is, if Instagram has any sway over us.  Rummaging through seed catalogs is one of my favorite things to do every … Read More

The Changing View of Wellness

We have a new rule at the office. Stay home if you are sick. No longer are there medals handed out for making the effort, for dragging your weak and chilled body out of bed, and certainly not for sneezing … Read More

Airports as Retail Destinations

Riddle: I have two hours to kill and a plethora of name brand stores within walking distance. Where am I? Answer: An airport. Where else, in this day and age, do you have two hours of free time? Sure, you … Read More

Context in Check

Nostalgia is a funny thing. I laughed at Gen Xers when their childhood was repurposed into kitschy gimmicks targeted at young, trendy millennials who were eating nostalgia up on an ongoing basis. But now, as we’re moving further into 90s … Read More

The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More

Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

“Humane” Technologies

  When the internet was first introduced, users sat in awe at the innovation that it presented. It was a communications platform and a distribution method for information and data. The world wide web took something that previously traveled through … Read More

Elevated Indulgence

Have you caught onto the trend for self-care? At one time, it may have been considered indulgent to, at least at times, put yourself first. Now? Here’s what we’re seeing. Variables such as budget, demographic, lifestyle, and location can all … Read More