The New Local…Well, Newer

We’ve talked about local for years—particularly in food marketing. Years ago food became all about local sourcing, meaning finding your ingredients within a 100-mile radius. Even that measurement was hotly debated, and eventually “local” became about what was local to you. … Read More

“I,” Brand

Brands want to be a part of your life. Whether or not you realize it, they are seeking desperately for new ways to become something more than the product you throw into your shopping cart, or the service that is … Read More

Insta Gratification

  Real talk, I’ve judged people based on their Instas. I know—it’s terrible and it’s the actual personification of judging a book by its cover. But that’s what it’s come to…and I’m not the only one, nor is Instagram the … Read More

Scrolling for Food

Our world is now international in a way many would never have expected. New cooking techniques and equipment, access to spices, spreading knowledge of the flavor combinations and favorite recipes that, until recently, weren’t widely known except for the elite travelers of the world. Now we are busy bringing the world to us. … Read More

Niche Luxury: How Companies are Redefining Enjoyment

If you set foot in our offices, you’d find plants everywhere. It’s partly a desire to foster a green environment, and partly the fact that we aren’t home much to care for them there. It’s also something of a competition … Read More

Rewards

Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app. What’s more, rewards come because you like the company—so you don’t have to weed through ones you don’t care to frequent. … Read More

Digital Word of Mouth

Years ago we saw food manufacturers reluctant to enter the social media world, sure that their audience was within foodservice circles and not direct-to-consumer. They’ve learned, however, that the consumer drives the decision at its most basic level, and that everyone—regardless of their place in the food creation cycle, is subject to the lure of social media. Digital word-of-mouth is now a staple of food and beverage companies, but it goes beyond that category, too. … Read More

Old World Tourism

Tourism’s shift in focus to experiences and authentic cultural immersion has created a new demand for travel experiences—one that reflects traditions from eras today’s consumers have never known. … Read More

Casual Spirituality

If the term “casual spirituality” makes you pause, odds are good you are either appalled or intrigued. Appalled because spirituality is a sacred subject that requires devotion and dedication and commitment; intrigued because, in today’s culture, spirituality has a lot of different meanings and you are, at the very least, curious. … Read More

The New Tourists

Tourists. You either love them or hate them—and, at some point, you probably are one. But what does it even mean to be a tourist these days? Is everyone still running around in a local t-shirt, taking pictures of everything … Read More