CultureWaves Q3: Designer Genes

My sister and dad have a favorite pastime—one that occupies them whenever they are together. On more than one occasion, I’ve walked in on them huddled over their computers, sometimes with charts in front of them, as they map out … Read More

The Reluctant Adult

We all agree adulting is hard. Even the memes agree. I recently saw a social media post that said, “The horrifying moment when you’re looking for an adult but then realize that you are an adult. So you look for … Read More

The Evolving Experience of Shopping at Amazon

“Amazon’s push into trying to create a unique new retail experience may persuade other traditional retailers to begin organizing their products in a similar fashion, showing consumers what other consumers are attracted to, purchasing and yearning for—versus what the brand … Read More

CultureWaves Q2: Toxic Fandom

Toxic Fandom is a topic in our current quarterly report, which you can download here. The feeling of connecting with a movement, an entertainment franchise, or a trend can be a powerful experience when you become emotionally invested. The passion … Read More

CultureWaves To Appear at Beyond Data Summit

SPRINGFIELD (September 5, 2018)—CultureWaves® (culturewaves.net) has announced it is participating in the upcoming BEYOND DATA seminar, produced in conjunction with The Springfield Business Journal. The event will be held on Friday, September 21 from 7:30 a.m. until 11:45 a.m. at … Read More

CultureWaves Q2: Super Beyond Foods

Super Beyond Foods is a topic in our current quarterly report, which you can download here. When you hear the term “superfoods,” you might think of fresh vegetables, exotic fruits and hard-to-pronounce herbal ingredients found in a vitamin bottle. These … Read More

Creating Scarcity

Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which sometimes gives it more attention than simply allowing a plentiful number of the … Read More

Life Support

The sign outside the office said, “virtual nurse.” Inside the small office was an array of computer equipment and a single person, headphones on. I passed it as I made my way out of the hospital after visiting hours were … Read More

Liquid Stories

Consumer demand for experience in all things has led to consumers expecting experience in all things. The term “experience” is a little misleading, however, when it comes to beverages. When you hear the word, in conjures images of immersive, highly … Read More

CultureWaves Q2: Unique Partnerships

To view our Q2 Trend Report, click here. Facebook and L’Oreal just partnered to bring you virtual makeovers. Did your eyes stop at the seemingly odd combo of Facebook, a social media platform, and L’Oreal, a beauty and cosmetics retail … Read More