Elevated Indulgence

Have you caught onto the trend for self-care? At one time, it may have been considered indulgent to, at least at times, put yourself first. Now? Here’s what we’re seeing. Variables such as budget, demographic, lifestyle, and location can all … Read More

Cultivating Happiness

As our lives are increasingly busier and more stressful, the need for a broader sense of self is becoming a hot button topic. How can we juggle work and personal interests/hobbies while maintaining the right level of self-care? With the … Read More

The Changing Dynamic of Coffee

Once a morning ritual for those heading off to work, coffee has become an all-day beverage of choice for consumers. What started as a work break indulgence and a way to recharge has turned into a lifestyle complete with special … Read More

The Rise Of Wellness Technology

Healthcare and technology have come together to create a new category of consumer electronics as the need for rapid diagnosis and treatment have become more of a priority to consumers. Being a part of a fast-paced society, consumers now have … Read More

Redefining Beauty

You may have noticed a shift in advertising in the beauty industry lately, with a focus on unconventional beauty and an increase in showcasing unique styles and atypical models. This transition is due, in part, to consumer demand for equal … Read More

Foodwise: Rainbow Road

The saying “taste the rainbow” seems to have taken on new meaning over the past year. We are witnesses to this trend of brightly hued food that is flooding our daily feeds with photo after photo of synesthesia-inspired delicacies. These … Read More

Nostalgia Remixed: Stranger Things

“Stranger Things,” the recent retro-inspired Netflix original series, has more than just its fans buzzing. From the moment the title appears, even small things like the font instantly propel audiences back in time. The eerie glowing letters evoke a dark … Read More

Workshop Concepts: Women in Craft Brewing

It’s hardly front page news that there is a boom happening in the craft industry. We are surrounded by websites like Etsy that provide a platform for anyone to sell their handmade items, and farmers markets where local vendors show … Read More

Emerging Evidence: Pins

Enamel pins have become the go-to accessory for self-expression. … Read More