Strongest Coffee Ever?

The kind of things we find in the Body Warranty™ wave are usually fairly “health orientated”.  The Human Truth™ is: “I want more out of my body than ever before.”™ Which one would often associate with making “healthy choices”…right? Well … Read More

V.I.C: Very Important Customer

Mashable talked about brand champions this week and it made me think of the Power Plays™ wave.  There are so many different products and services out there that people love so much that they are willing to be an unpaid … Read More

The Munchie Mechanism

Yay for science explaining why I sometimes eat fried food like I’m heading to the electric chair! Researchers from University of California, Irvine found that when rats tasted something fatty, cells in their upper gut started producing something called endocannabinoids. … Read More

“You Wanna Burger, Baby?”

As the Food Truck wars heat up in Los Angeles, everyone’s looking for an angle… a gimmick that will set them apart from the pack. Well here’s a textbook case of Suggestive Selling™ and it seems to be working out … Read More

Oh Snap! Supercandy!

Want to understand Flexible Flux™?  Here is a perfect example of something that would fit into this wave. “Supercandy”!!  While the makers of Snap don’t deny that this is candy… they are no strangers to the fitness industry and have … Read More

Pampering And Posturing

One of the things I love about my social networks is throwing things I come across to the peanut gallery and reading the response. Lately I got excited about this amazing video of a transparent plane – it was a … Read More

That’s What Friends Are For

With the spate of natural disasters over the last few years, it’s no surprise that there is a rise in articles about survivalism.  I’m seeing more and more “how-to” blogs about stockpiling and bunkers and disaster plans.  Even Costco is … Read More

Pass Me A Chewy Beverage

SUMMERTIME!!!  Couldn’t you just go for a nice cool beverage?  How about a refreshing mix of flavors you may not be familiar with, and chunky chewy bits floating in it? These Asian style drinks are much more popular in the … Read More

Unlimited Cinema Visits With MoviePass

Some are saying this could become the “Netflix of movie going” It’s called MoviePass and they are offering UNLIMITED admission to movies at participating cinemas for $50 a month.  If you don’t think you’ll see enough movies to make it … Read More

The Tickle Spa

A lot of people hate being tickled.  Probably because of memories of their brother and/or sister holding them down and tickle torturing them. That being said, I LOVE the idea of a new spa that has just opened in Madrid, … Read More