From our Q1 2018 Report When something becomes “toxic,” it generally means a lot of infected, even poisonous, material has been dropped into it. Does your life today feel more toxic than it used to? If so, you aren’t alone. … Read More
Author Archives: Kay Logsdon

There Are Consequences
My parents raised me knowing the consequences. Yes, I could stay up late, but I still had to get up for school. Yes, I could dye my hair purple, but I had to face potential unemployment, depending on the policies … Read More

Be Polite to Your Robots
I learned this lesson from a two-year-old, actually. To be clear, her interaction was with Alexa, who is more of a tech-enabled virtual assistant than a robot. But whenever she asked Alexa a question, this two-year-old said “please,” and “thank … Read More

The Changing View of Wellness
We have a new rule at the office. Stay home if you are sick. No longer are there medals handed out for making the effort, for dragging your weak and chilled body out of bed, and certainly not for sneezing … Read More

Airports as Retail Destinations
Riddle: I have two hours to kill and a plethora of name brand stores within walking distance. Where am I? Answer: An airport. Where else, in this day and age, do you have two hours of free time? Sure, you … Read More

Making Time
There’s a new excuse in town. For years we’ve talked about being too busy or having too many priorities. Well, now we’re talking about too many things coming at us at once. We can’t think; we need to find a … Read More

New Moms are a Target
They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More