Riddle: I have two hours to kill and a plethora of name brand stores within walking distance. Where am I? Answer: An airport. Where else, in this day and age, do you have two hours of free time? Sure, you … Read More
Author Archives: Kay Logsdon
Making Time
There’s a new excuse in town. For years we’ve talked about being too busy or having too many priorities. Well, now we’re talking about too many things coming at us at once. We can’t think; we need to find a … Read More
New Moms are a Target
They are easy to identify and categorize. They all have similar needs: diaper care, nutrition, laundry products, and sleep. This all makes it easy for the U.S. marketing world to lump new moms all together as they figure out how … Read More
Is The Internet Running Out of Original Content Ideas?
First, you need to accept “the Internet” as an entity. Since much of the world now relies on the vague assumption that there is an internet brain, let’s talk about what that brain is thinking about these days. Slime. Bart … Read More
How Thanksgiving Turned Into Friendsgiving
Thanksgiving has changed, and, if anything, it seems to have extended the holiday. It’s become known as a “season of eating” rather than one meal–and along with it comes time spent with a variety of different “friend groups.” Our EVP … Read More
Mannequin Memories
My sister and I were way ahead of the times. If you haven’t seen the latest Internet challenge (think ice buckets) then look here and here. The basics are that people are having fun posting online photos of themselves in … Read More
Exploring Regional Heritage in Food
When it comes to food trends, it seems everyone is looking for the next “local.” For a number of years now, we’ve been all about the idea of local food—items created in our own hometown, sold at area farmers markets, … Read More
A Shift in Perspective: Generation Z
Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More
Women in Entertainment Are Leading The Charge
As strong women in entertainment offer us new characters to follow, they also set the stage for women everywhere to follow suit–offering stronger, more empowered role models that embody what the modern woman can be. … Read More
The Food Channel’s Top Ten Food Trends of 2016
From “Clean Label” to no tipping to tangy flavor palates. … Read More