How Thanksgiving Turned Into Friendsgiving

Thanksgiving has changed, and, if anything, it seems to have extended the holiday. It’s become known as a “season of eating” rather than one meal–and along with it comes time spent with a variety of different “friend groups.” Our EVP … Read More

Mannequin Memories

My sister and I were way ahead of the times. If you haven’t seen the latest Internet challenge (think ice buckets) then look here and here. The basics are that people are having fun posting online photos of themselves in … Read More

Exploring Regional Heritage in Food

When it comes to food trends, it seems everyone is looking for the next “local.” For a number of years now, we’ve been all about the idea of local food—items created in our own hometown, sold at area farmers markets, … Read More

A Shift in Perspective: Generation Z

Marketers have spent years researching the Millennial generation. In broad strokes, they know that Millennials are the last generation to have had an offline childhood and the youngest have grown up with a digital world catered to them). Millennials have … Read More

Women in Entertainment Are Leading The Charge

As strong women in entertainment offer us new characters to follow, they also set the stage for women everywhere to follow suit–offering stronger, more empowered role models that embody what the modern woman can be. … Read More

The Food Channel’s Top Ten Food Trends of 2016

From “Clean Label” to no tipping to tangy flavor palates. … Read More

Are You Wearing Athleisure?

Have you heard the term “athleisure”? How about “sweatworking”? You may not have known what to call it, but we bet you have seen it in action (so to speak). Athleisure is simply athletic wear meets everyday dress code. That … Read More

Snacking: A Culturewaves® Whitepaper

Think about snacking–just the thought makes you itch to go through the stash in your drawer, right? The one where you’ve hidden an assortment of candy bars, nuts, and packaged cookies or chips. … Read More