The New Local…Well, Newer

We’ve talked about local for years—particularly in food marketing. Years ago food became all about local sourcing, meaning finding your ingredients within a 100-mile radius. Even that measurement was hotly debated, and eventually “local” became about what was local to you. … Read More

Scrolling for Food

Our world is now international in a way many would never have expected. New cooking techniques and equipment, access to spices, spreading knowledge of the flavor combinations and favorite recipes that, until recently, weren’t widely known except for the elite travelers of the world. Now we are busy bringing the world to us. … Read More

Rewards

Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app. What’s more, rewards come because you like the company—so you don’t have to weed through ones you don’t care to frequent. … Read More

Old World Tourism

Tourism’s shift in focus to experiences and authentic cultural immersion has created a new demand for travel experiences—one that reflects traditions from eras today’s consumers have never known. … Read More

Casual Spirituality

If the term “casual spirituality” makes you pause, odds are good you are either appalled or intrigued. Appalled because spirituality is a sacred subject that requires devotion and dedication and commitment; intrigued because, in today’s culture, spirituality has a lot of different meanings and you are, at the very least, curious. … Read More

‘Decluttering’ is The New Mental Health

Our society has been increasingly aware of mental health over the last few years. It’s as though we all (well, some) got our bodies toned and fit, then realized we still didn’t feel in great shape. Enter a new focus … Read More

Generations in the Workplace

How many generations do you have in your workplace? Odds are good there are at least three: Baby Boomers, Gen X, and Millennials. A few businesses have some lingering 70+, and the oldest Gen Zers are now in their 20s, … Read More

Book of Facts

“in the year of data, we have a tsunami of facts about who, when, where and what yet struggling to make sense of all of it….” “census data has been the norm for understanding civic progress; we now are able … Read More

Having an Epiphany?

We aren’t working for gold watches anymore. We are working for satisfaction. “I was sitting in L.A. traffic, and realized I spent more than three hours a day that way.” “One day I just had enough.” “I broke out of … Read More

Passing Judgment

‘Tis the season for passing judgment. “What have you done to your hair?” “You’ve put on some weight, huh?” “Why can’t you come home for the holidays? You like your in-laws better than us?” Don’t answer any of those. We … Read More