Rewards

Those who have given up on using coupons seem to like rewards, particularly when they are conveniently tucked into an app. What’s more, rewards come because you like the company—so you don’t have to weed through ones you don’t care to frequent. … Read More

Old World Tourism

Tourism’s shift in focus to experiences and authentic cultural immersion has created a new demand for travel experiences—one that reflects traditions from eras today’s consumers have never known. … Read More

Casual Spirituality

If the term “casual spirituality” makes you pause, odds are good you are either appalled or intrigued. Appalled because spirituality is a sacred subject that requires devotion and dedication and commitment; intrigued because, in today’s culture, spirituality has a lot of different meanings and you are, at the very least, curious. … Read More

‘Decluttering’ is The New Mental Health

Our society has been increasingly aware of mental health over the last few years. It’s as though we all (well, some) got our bodies toned and fit, then realized we still didn’t feel in great shape. Enter a new focus … Read More

Generations in the Workplace

How many generations do you have in your workplace? Odds are good there are at least three: Baby Boomers, Gen X, and Millennials. A few businesses have some lingering 70+, and the oldest Gen Zers are now in their 20s, … Read More

Book of Facts

“in the year of data, we have a tsunami of facts about who, when, where and what yet struggling to make sense of all of it….” “census data has been the norm for understanding civic progress; we now are able … Read More

Having an Epiphany?

We aren’t working for gold watches anymore. We are working for satisfaction. “I was sitting in L.A. traffic, and realized I spent more than three hours a day that way.” “One day I just had enough.” “I broke out of … Read More

Passing Judgment

‘Tis the season for passing judgment. “What have you done to your hair?” “You’ve put on some weight, huh?” “Why can’t you come home for the holidays? You like your in-laws better than us?” Don’t answer any of those. We … Read More

CultureWaves Q3: Designer Genes

Designer Genes is a topic in our current quarterly report, which you can download here. My sister and dad have a favorite pastime—one that occupies them whenever they are together. On more than one occasion, I’ve walked in on them … Read More

The Reluctant Adult

We all agree adulting is hard. Even the memes agree. I recently saw a social media post that said, “The horrifying moment when you’re looking for an adult but then realize that you are an adult. So you look for … Read More