Digital Word of Mouth

Years ago we saw food manufacturers reluctant to enter the social media world, sure that their audience was within foodservice circles and not direct-to-consumer. They’ve learned, however, that the consumer drives the decision at its most basic level, and that everyone—regardless of their place in the food creation cycle, is subject to the lure of social media. Digital word-of-mouth is now a staple of food and beverage companies, but it goes beyond that category, too. … Read More

A Glance at Biometrics and A.I.

The digital age continues to evolve, even as more advancements in tech aim specifically to make life easier for consumers. The next evolution appears to be around data—and, this time, it’s possible for you to follow your own data, instead … Read More