The Food Channel’s Top Ten Food Trends for 2017

The Food Channel® has released its Top Ten Food Trends for 2017—the 29th year in a row that the trends-based company has predicted what will happen next when it comes to food. The trends are based on research conducted by … Read More

Cultural and Societal Shifts Shape New Thanksgiving Traditions

Chicago, November 22, 2016 — Thanksgiving traditions are evolving to reflect the new cultural and societal makeup of the U.S., finds The NPD Group, a leading global information company, and its research partner, CultureWaves®, a consumer qualitative insights company that … Read More

CultureWaves Trends

Critical Thinking: A Culturewaves® Whitepaper

Problem: A world of aggregation and social media has conditioned us to accept crowd-sourced opinion as truth, and a blog as fact. We’ve learned to search, but not to discriminate. We’ve learned to ingest information, but our ability to research … Read More

National Restaurant Association Show 2015 Podcast

As always, NRA Show Chicago and BAR (Beverage Alcohol for Restaurants) was a smashing success. In this podcast Food Channel Trends Expert Locke Hilderbrand dishes with host Joy Robertson about the flavors he spotted, the goodies he ate and all … Read More

NRA Emerging Food Trends 2015

Food trends have been a strength of the Culturewaves® team for years, as they have contributed to the annual food trends published by The Food Channel as well as provided trends and insights to some of the top food companies … Read More

What’s a “friend” and where is “home”?

Does friendship require proximity? Can you have a best friend whom you’ve never laid eyes on? Even a decade ago, these two questions would seem much less feasible than today, … Read More

So how’d you two meet?

In the Deity Complex Wave we see people getting what they want without regard for the trappings of the old way of doing things. You want something, you get it—regardless of the means—and it better be exactly what you want. … Read More

A Comfortable Way To Disconnect

Social networking can be so intertwining, especially when you fall in love. But what happens when you break up? That’s when all those connections can be so uncomfortable and messy—even torturous. There is a solution, and you’ll find it in the Pacifiers Wave. It’s called Ex-Blocker, and it promises to completely erase all of your web connections to your ex. … Read More

An Adult Sandbox

Here is one for everyone who ever pushed around a dump truck or road grader in his or her sandbox as a kid and dreamed about growing up to drive the real thing. Now you can. That’s right, there’s a new adult theme park planning to open near Las Vegas where you can drive bulldozers, backhoes, and dump trucks. … Read More