CultureWaves 2018: White Papers

CultureWaves has written white papers this year addressing topics such as critical thinking, understanding data, and a new way to translate consumer data. Simply click on the title to download them. The Understanding of Data: We created this white paper … Read More

CultureWaves To Appear at Beyond Data Summit

SPRINGFIELD (September 5, 2018)—CultureWaves® (culturewaves.net) has announced it is participating in the upcoming BEYOND DATA seminar, produced in conjunction with The Springfield Business Journal. The event will be held on Friday, September 21 from 7:30 a.m. until 11:45 a.m. at … Read More

Creating Scarcity

Usually when we think of scarcity it points to a fundamental economic problem of never having enough of something. Marketing a product’s scarcity can create artificial demand—which sometimes gives it more attention than simply allowing a plentiful number of the … Read More

The Food Channel’s Top Ten Food Trends for 2017

The Food Channel® has released its Top Ten Food Trends for 2017—the 29th year in a row that the trends-based company has predicted what will happen next when it comes to food. The trends are based on research conducted by … Read More

Cultural and Societal Shifts Shape New Thanksgiving Traditions

Chicago, November 22, 2016 — Thanksgiving traditions are evolving to reflect the new cultural and societal makeup of the U.S., finds The NPD Group, a leading global information company, and its research partner, CultureWaves®, a consumer qualitative insights company that … Read More

CultureWaves Trends

Critical Thinking: A Culturewaves® Whitepaper

Problem: A world of aggregation and social media has conditioned us to accept crowd-sourced opinion as truth, and a blog as fact. We’ve learned to search, but not to discriminate. We’ve learned to ingest information, but our ability to research … Read More

National Restaurant Association Show 2015 Podcast

As always, NRA Show Chicago and BAR (Beverage Alcohol for Restaurants) was a smashing success. In this podcast Food Channel Trends Expert Locke Hilderbrand dishes with host Joy Robertson about the flavors he spotted, the goodies he ate and all … Read More

NRA Emerging Food Trends 2015

Food trends have been a strength of the Culturewaves® team for years, as they have contributed to the annual food trends published by The Food Channel as well as provided trends and insights to some of the top food companies … Read More

What’s a “friend” and where is “home”?

Does friendship require proximity? Can you have a best friend whom you’ve never laid eyes on? Even a decade ago, these two questions would seem much less feasible than today, … Read More