Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

“Humane” Technologies

  When the internet was first introduced, users sat in awe at the innovation that it presented. It was a communications platform and a distribution method for information and data. The world wide web took something that previously traveled through … Read More

Legacy is the New Nostalgia

A brand’s legacy is only as good as the memory people have of it. This is why so many brands are now leveraging nostalgia into new products, essentially combining the past with the present to bolster the future. A perfect … Read More

RNG Design

Automation has already proven to be the next stage of industrial and commercial expansion with manufacturers, food service operators, and distributors all adopting automation on some level in order to cut costs and speed up wait times. However, what happens … Read More

Hershey’s Embraces Food Tourism with New Products

Food, as we all know, is the great commonality. Everybody has to eat in some way or another—one person might be eating plant proteins and insects while another eats southern fried chicken and grits. They both share the same basic … Read More

Culturewaves Introduces New Flavors Report

Culturewaves will soon be publishing its new Flavors report, spotlighting popular cultural ingredients and flavors that have helped shape today’s culinary landscape. We will feature a variety of distinct cultures with timelines showing how they caught the public’s eye and … Read More

The Changing Model of Grocery Stores

Grocery stores have seen a massive shift in their business models in recent years, with brands struggling to find new ways to engage consumers that place more emphasis on the shopping experience as a value rather than just the goods … Read More

The Internet Rebellion

Before the internet, rebellious organization was a matter of phone calls, mailers and exposure on radio and television. Now, the internet has supplanted those mediums in all aspects. Social media, the chosen tool for change of the populous, has become … Read More

Evolving Evidence: Pokemon Go

By now, everyone has surely heard of Pokémon Go. It’s been on the local evening news, the national news and is plastered all over websites that strive to be relevant in the 24 hours news cycle. Nintendo’s parteners The Pokemon … Read More

The Markup Economy

For a few years now, something has been happening in the collectible and even gaming world that has given rise to a new secondary market for mainstream consumers: product scalping. There are people who stake out certain items and buy … Read More