The Consequence of Sound: How Loud is Your Life?

There are many things that pollute our world, causing a range of side effects and consequences. It’s been established that air pollution limits our breathing and visibility; water pollution makes us sick and limits our water supplies. Now there is … Read More

eSports Are Here to Stay

An interesting thing has been happening in eSports recently: they’re getting taken seriously. After years—even decades—of high-level tournaments, thousand-dollar prize payouts turning into million dollar ones, and streaming sites such as Twitch giving tournaments like Evo a broadcast platform to … Read More

What is Your Privacy Worth?

This question has been asked many times over the years, as producers of products and technology have both become increasing more interested in things we once kept private. Originally—by which I mean, before social media—our sense of privacy gave us … Read More

The Wrong Target

There has been much discussion about Gen Z as a demographic, and its widespread familiarity and use of technology—specifically the internet. Like others, we’ve written at length about the distinguishing characteristics that Gen Z exhibits. We’ve pointed out that Gen … Read More

Introducing VOICE, A New CultureWaves Product

CultureWaves introduces VOICE, a new way to think about your audience. It’s device data + need-based behavior, all adding up to a better understanding of what is influencing your target and changing their behavior. For years, demographic data has told … Read More

“Humane” Technologies

  When the internet was first introduced, users sat in awe at the innovation that it presented. It was a communications platform and a distribution method for information and data. The world wide web took something that previously traveled through … Read More

Legacy is the New Nostalgia

A brand’s legacy is only as good as the memory people have of it. This is why so many brands are now leveraging nostalgia into new products, essentially combining the past with the present to bolster the future. A perfect … Read More

RNG Design

Automation has already proven to be the next stage of industrial and commercial expansion with manufacturers, food service operators, and distributors all adopting automation on some level in order to cut costs and speed up wait times. However, what happens … Read More

Hershey’s Embraces Food Tourism with New Products

Food, as we all know, is the great commonality. Everybody has to eat in some way or another—one person might be eating plant proteins and insects while another eats southern fried chicken and grits. They both share the same basic … Read More

Culturewaves Introduces New Flavors Report

Culturewaves will soon be publishing its new Flavors report, spotlighting popular cultural ingredients and flavors that have helped shape today’s culinary landscape. We will feature a variety of distinct cultures with timelines showing how they caught the public’s eye and … Read More