If we are what we eat, we should all be feeling a bit more like Violet Beauregard in 2018—that is, if Instagram has any sway over us.
Rummaging through seed catalogs is one of my favorite things to do every spring. I like looking at new vegetables and flowers that have been in the crossbreeding and hybridization pipeline for years. It is always fascinating to see what colors the flowers are moving towards every season, as well as what new vegetable hybrids are available. This year, though, something else was popping up in the pages: mentions of Instagram.
Purple carrots, purple kale, purple cauliflower, purple sunflowers, purple tomatoes, purple potatoes—all were lumped together as trendy social foods. These, among others such as green sunflowers, are getting attention not only because they are a unique feat in plant genetics, but also because they’re pretty and they look great on social media.
Which makes me wonder—are people out there adding a new type of garden to their repertoire? English cottage, late summer, vining vegetables, shady bloomers—and now Instagram-worthy?
Instagram has had an impact on what we eat for a few years now, and it seems as if we’ve hit fever pitch. From the rise of Filipino deserts such as Halo-halo to Starbucks’ now infamous unicorn frappe, buying food because it’s beautiful is booming. Now, it looks as if growing it for the same reason is coming to fruition—no pun intended.
The Instagram garden is actually a fun idea. Bright purples and greens, deep velvety blacks, shades of soft muted pastels, all there for the picking. After the recent surge of the Hobby Lobby challenge on social media, where kids went into craft store Hobby Lobby to take pictures of themselves with the artificial floral wall as their background, it wouldn’t surprise me if the idea of an Instagram garden becomes a thing this year.
Imagine a desire to grow and make something yourself, a subject matter that people inherently enjoy, bright, trendy colors, and food, now, all together in one place. Gardening has been a rising trend as exotic house plants become readily available alongside the succulent boom, adding to our itch to see more. All of this is getting people in the mood to grow, and is, in turn, expanding out into their yards and community gardens.
Now, someone just has to come up with the perfect hashtag.