CultureWaves Trends

Critical Thinking: A Culturewaves® Whitepaper

Problem: A world of aggregation and social media has conditioned us to accept crowd-sourced opinion as truth, and a blog as fact. We’ve learned to search, but not to discriminate. We’ve learned to ingest information, but our ability to research … Read More

Marketing Immersion

Residents around the city of London have reported seeing humanoid robots roaming the streets. Does this mean that the android uprising is finally among us? Thankfully, not yet. This is all just some clever marketing stunt put together to help … Read More

Redefining Beauty

You may have noticed a shift in advertising in the beauty industry lately, with a focus on unconventional beauty and an increase in showcasing unique styles and atypical models. This transition is due, in part, to consumer demand for equal … Read More

Space is Open for Business

Space may not be the final frontier, but it certainly is the next frontier. Companies are starting to develop ways to get their brands in space. Despite newly approved funding to the tune of $20 billion, NASA is already relying … Read More

No, You Don’t Deserve a Cooking Show

For years I have been a late night baker. I’ve spent hours in a fiery rage watching batch after batch of royal icing fail, I’ve facepalmed and cringed as cakes fell flat and cookies burned to a crisp—I think my … Read More

Make Halloween Great Again!

Halloween might be my favorite time of year—considering I have a pumpkin patch whose single purpose is to supply me with ample jack-o-lanterns, it’s pretty much a given. Halloween has always been the time of the year when fears come … Read More

Augmenting Fashion

Augmented reality is bringing new wonders to every industry. Recently, we saw the big impact that Pokémon GO had on gaming. The ubiquity of the smartphone has provided an immediate audience and distribution channel that augmented reality can take advantage … Read More

Foodwise: Veggies in Fast Food

The drive-thru was once a staple for hard-working families trying to find the balance between career and family life. Together, all of America walked this tightrope, balancing families and careers, with the mindset of, “We can have it all!” This … Read More

Millennials Are Changing Their Story Through Self-Improvement

The internet has often been a brutal place for Millennials, continually reminding them of their inadequacies and shortcomings compared to their peers and the generations that came before them. They often get a bad rap for their perceived laziness, entitlement … Read More

Athletes Under a Data Microscope

Player tracking data provides new layers of relevant feedback for both casual fans and athletes looking to improve. Tracking technologies enhance the viewing experience for fans by letting them see where their favorite players are located on the field, and … Read More