beauty_inner_balance

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INNER BALANCE™ – “Without meaning, what’s the point?”™
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[dropcap]W[/dropcap]ho are we looking up to as the ideal image of beauty? Plastered across the covers and pages of magazines are flawless, idealized women with unrealistic body shapes and perfect skin. It’s unfair to pretend women can become this airbrushed image of perfection without the aid of editing.

We are seeing the effects of this type of imagery on the younger generation. The popularity of Instagramming toddler fashion and the idea of child selfies is becoming the norm among children normally too young to open social media accounts. Fat-shaming clothing for infants is forcing labels of physical valuation on females of all ages, with printed onesies that say, “I hate my thighs.” Such pressure leads to a build-up of insecurities in both men and women.

However, behaviors are changing. People are becoming more accepting of who they are, flaws and all, rather than striving to become the image of what others want and expect them to be.

As our culture continues to embrace plus-sized models and transgender people, retail products see more variation in design, including unisex clothing lines. Brands that previously focused on millennial women are including a variety of age groups, from infants to seniors. Some designers are spotlighting inspirational muses—women who are known for more than looking pretty—taking fashion, clothing designs and even the products out of advertisements to focus on the principles these women embody. The idea is to create emotional attachments that will help consumers find their own style inspiration.

SELF ACTUALIZATION / INNER BALANCE

WHY IT MATTERS:

Inner Balance is about wanting to find meaning in the world around you. In a society focused on celebrities and their perfections and flaws, it’s nice to know there are designers who want to change perceptions about beauty by putting new inspirational muses in the forefront. The evidence shows that consumers care about more than just beauty on the outside—they want inner beauty to be prevalent. Individuality and acceptance of one another has taken over the retail and fashion markets. Focusing on emotional attachments instead of images helps more consumers identify with the messages. This will be key to fresh success in the fashion and beauty industries.

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