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DVR Lifestyle™ – “I want to pick the good parts.”™
Underoos are encouraging grown ups to embrace their inner superhero or villain. They recently released sets of adult sized cosplay shirt and underpants because it is “UNDERWEAR THAT’S FUN TO WEAR”! Hot Topic is selling seven sets — Superman, Wonder Woman, Batman, Batgirl, Harley Quinn, Captain America, He-Man and Skeletor — for just under $20 each. The nostalgia continues with the sweet retro packaging that walks you straight down memory lane. This news has, understandably, been getting a huge amount of coverage on geek & tech culture websites, but the designs are minimalist enough to gain a mainstream appeal. Plus, the styles are available for both men and women. If this line is successful (and judging by social media likes and shares, it will be), who knows what “old skool” characters Underoos & Hot Topic will bring back from the Saturday morning line-up?
Let’s face it, many of us are either extending childhood by staying at home longer (Gen Y) or refusing to act like stuffy “grown ups” (Gen X). The embracing of novelty and nostalgia no longer has connotations of some one being “stunted”. Many companies are seizing on that sense of whimsy and fun. Take the wearable adult sized Marvel sleeping bags that look like Spider-Man, Iron Man, Captain America and the Incredible Hulk, from a Selk-bag.
Two London based brothers are opening The Cereal Killer Café, which will serve up more than 100 varieties of cereal from across the world. Breakfast fiends can also choose from 18 types of Pop-Tarts and stomach-churning cocktail creations that mash up cereals, toppings and milk. Of course the place is decked out in retro childhood tchotchkes.
LA’s Little Tokyo was overrun with 25,000 of Hello Kitty’s most hardcore fans – mostly women in their 20s & 30s. Displayed were artifacts from the complete life cycle of a Hello Kitty fan, like a baby bottle, a plush doll, and a cap signifying youth, champagne glass, wedding cake topper . . . even a Hello Kitten pregnancy test, metallic cane, and stone statue for your grave. Total “cradle to grave” fandom!
WHY IT MATTERS: So much of the evidence in the DVR LIFESTYLE Wave is about people having fun without letting age be a factor. Do you offer a product or service that enables them to do so? Is your company in a position to encourage its team members to explore nostalgia or novelty? Are there opportunities to cut loose every once and awhile and not “act your age”? If you are willing to embrace a bit of whimsy and fun to break up routine, sometimes that is where the really special ideas spring from!