Betting on the Digital Derby.

Horse racing has long been the most acceptable and legal form of gambling across the United States. Game developers have decided to combine the fun of this pastime with social media and gaming to create Derby Jackpot. This new online gambling platform allows users to bet on live races and experience the thrill of the derby from wherever they are. It’s a fresh alternative to online poker that the creators hope will attract a whole new audience.

The virtual and the real are always combining in attempts to improve convenience, enhance social lives and entertain in new ways. Everyday fresh ideas and technology emerge to blur the lines between the two realities. MTV has started casting for a show about people with virtual double lives. Apple has started publishing textbooks for the iPad and 1 in 6 people are now finding employment via social networking. In a sense everyone is living a double life, making it hard to tell where one ends and the other begins.

Locke Hilderbrand

Locke has grown up with an eclectic mix of travel and technology at all times. His views and ideas are inspired by the fusion of subcultures and street scenes, global travel and the internet. He is a cultural translator and scene adaptor by day, artist by night, always hunting for what's next and embracing what's now

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