Starbucks is receiving extra buzz right now for their $450 stainless steel gift card. That breaks down to a $50 card loaded with $400. Yes, it may be a tad over the top to pay an extra $50 for a card alone, but for committed and addicted coffee lovers it could be the perfect gift to celebrate their obsession. With only 5,000 being offered, the card also has the allure of exclusivity. This holiday season, it’s sure to create more shock and awe than your average gift card.
A reputation of glamour and luxury brings more brand power to the table. Target® continues to gain attention by collaborating with stores like Neiman Marcus®. James Bond is selling fragrances. And the public can get a peek into the lives of the wealthy teens by following Rich Kids of Instagram. People want to feel like insiders, even if they’re not on the VIP list. For savvy trendsetters it’s not about their budget, it’s about awareness and ingenuity.