Dogs who loves chasing cars will see even more reason to do so when Rachael Ray opens a food truck for dogs in New York City Oct 18 to October 20. As part of a promotion for her new dog food brand, the truck menu will feature items like Chicken Muttballs and Chicken Paw Pie. They’ll also partner with local rescue organizations to promote on-site adoptions for homeless animals.

In our modern world, innovative communication hinges on intersecting people where they are. Roadside travel centers are now attracting chain restaurants. Vending machines are becoming so sophisticated that they’re actually a threat to some dining establishments. And retail chains have started accepting Paypal as a payment option. The key to succeeding in this wave is flexibility and willingness to mobilize your business.

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