I love bacon and the weird internet subculture that has sprung up around it. I have chuckled at bacon flavored toothpaste, chewing gum, bacon scented candles, bacon inspired fashion, even bacon flavored lube (bleck). BUT surely, this is, going too far?

Squeezable bacon. At first I thought it was joke but, no. Apparently the Swedes have been squirting this goop on sandwiches since WW2.

“Squeez Bacon, a real, actual product that consists of partially reconstituted bacon made into an easy-to-spread paste. Developed in Sweden after World War II by a particularly creative chef looking for a new way to process bacon, Squeez Bacon is now available in the U.S. According to its advertising, “Vilhelm Lillefläsk’s Squeez Bacon® is fully cooked 100% bacon. Due to the patented electro-mechanical process by which Squeez Bacon® is rendered, it requires no preservatives or other additives. Each serving is as healthy as real bacon, and equivalent to 4 premium slices of bacon!”

Well, the fact they claim it has no preservatives or additives is interesting, but for me it’s a little too far removed from the “mouth feel” I get from a perfectly cooked rasher. The Filling The Void™ wave is about relying on substitutes. The Human Truth™ is: “It’s what I do to get by.”™ I guess it’s not far off our soldiers eating canned meat like Spam as rations, then people developed a taste for it and it became a household item.

For me personally, there are some things in life that just can’t be substituted… Fresh cooked bacon is one of them.  But hey, this might be making someones dreams come true right now!


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