Here’s a great example for the Flexible Flux™ wave. This wave is where we balance what can be considered “bad stuff” with a healthy dose of “good stuff”.

Burger King has announced that all of its eggs and pork will come from cage-free chickens and pigs by 2017. The impact this restaurant giant will have on the food production industry will be important.

“So many tens of thousands of animals will now be in better living conditions,” said Wayne Pacelle, president of the Humane Society of the United States. “Numerically this is significant because Burger King is such a big purchaser of these products.”

This announcement comes in the wake of the horrendous details that recent undercover investigations by animal rights activists have brought to light. It’s seems as though enough consumers are finally concerned with where their food is coming from …and change is in the air.

BK’s pledge has followed McDonald’s decision to only work with pork suppliers that agree to phase out the use of gestational crates. Incase you don’t know, they are the tiny stalls in which sows are housed while pregnant.

While many would argue that eating fast food or factory farmed meat is “bad”, one can’t deny that the impact of these phase outs will be positive. Healthier animals means healthier food, simple as that. Just like the motivations behind the Human Truth™ of this wave are fairly simple: “I want some good stuff even in my bad stuff.”™

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