This is something never occurred to me: hearing impaired people can’t use drive thrus. The same revelation came to me when I saw this youtube video of a blind man showing how difficult it is to use an ATM– even with braille. Then I went to a party with a friend who has a heavy duty electric wheel chair, and even though we were all laughing at the ridiculousness of it (him too, of course), it took a bunch of people to maneuver and get him and his chair down the 3 stairs at the front of the house.
It really seems to me that we don’t provide enough access for disabled people to things we take for granted.
“Quick serves regularly serve more than 50 percent of their business through the drive thru. But according to the National Center for Health Statistics, there are an estimated 36 million deaf and hearing-disabled people in the U.S. who are left without that option.
The OrderAssist includes a button that hearing-impaired customers press, informing employees that they’ll be pulling forward and ordering at the window on a print-out menu. Most drive thrus “force [deaf] people to use a system that doesn’t work for them,” says Patrick Hughes Jr., founder and CEO of Inclusion Solutions.”
Pop Up Lifestyle™ is about providing for people in their comfort zones so they don’t have to go out of their way to get to your product, business or service. Perhaps you don’t even know how many of your differently abled customers are unable to “get to you”, or give up because it’s too hard.