As I write this I have the cutest, most affectionate little mutt snuggling on my lap. She’s a really obedient girl (most of the times) and I think that she’s very happy that I’m here when her owner (my roomie) has to go to work for the day. However, it’s when I have to go somewhere and leave her by herself, that things take a turn for the dramatic.  I start getting ready, she can tell (like most dogs do) that I’m about to go out, and the anxiety starts to build. She has even taken to (adorably) jumping up on hind legs with her front paws in the air like a like basketball player trying to to block me from the door way. Awwwww.

When I close the door and head for my car, she yelps and cries as if she being mercilessly tazered by a cop on steroids – I guess only the neighbors know how long it takes her to calm down and cope with solitude.

That’s why I took notice when I heard of this new channel that’s specifically designed to pacify and keep doggies occupied while left on their own.

“Welcome to DOGTV The First Television Channel for dogs Scientifically developed. Pup approved. DOGTV is cable’s first network created exclusively for canines, and the humans who love them. DOGTV’s 24/7 programing helps stimulate, entertain, relax and habituate dogs with shows that expose them to various movements, sounds, objects, experiences and behavior patterns, all from a dog’s point of view.”

It’s a doggie babysitter that plays on your flatscreen while your away. I’ve known people who will leave the TV on when they leave their pets alone and I’ve always been a bit dubious. However, research shows that dogs feel better in the company of television, especially when the right content is on.

This is what I like about DOGTV… it’s way more than just leaving Days of Our Lives to drone on. It’s three types of programming: stimulating, positive behavioral reinforcements, then calming sounds and music in the relaxing segments that were created to keep them peaceful.

“Many dogs also suffer from a lack of stimulation, which becomes acute when their parents are away. The stimulating segments provide dogs with invigorating images, animation and exciting real world sounds to keep them up and running. DOGTV’s programming meets a dog’s typical daily routine and helps prevent mental fatigue, depression and boredom.” click here for video

I love it! Heck, I wish they’d come up with a human equivalent. I have ambient music that I play when I’m working, but wouldn’t it be cool to have a TV station that plays relaxing/stimulating/inspirational tones and images to have on in the background while you go about your work or chores.  It could resemble the epic film Koyaanisqatsi without the juxtaposed, depressing industrial imagery. You could even integrate “healing” sub sonic tones a la Dr. Andrew Weil. Hmmm, I think I need to work up a pitch…

In the meantime, I’m putting DOGTV in the Pacifiers wave. This wave is all about soothing and comforting… Which totally translates to our beloved furry kids. When you think about the fact that approx. 70% of US households have pets… It’s seems ventures like DOGTV is barking up the right tree.

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