I am very well aware of the problems the theater world has with attracting younger audiences. It seems the larger, more mains stage the theater is, the older the patrons get. So I understand the need to get creative with ideas to attract a younger theater going generation. However, I’m not sure this is the best way to go about it: Letting people use their cell phones during performances.

“The theater expects that etiquette over cell phone use will evolve naturally and allow artists to ban phones from individual performances, but the theater will have a standing policy of allowing nondisruptive cell use during performances. John Haynes, the theater’s executive director, told the Times,“This is the wave of the future for the people we worry about attracting. Simply forbidding it and embarrassing people is not the way to go. So we are wiring the building in anticipation of finding ways to make it work over time.”

The Tateuchi Center in Bellevue, Wash. Doesn’t open till 2014, but when it does, you can text your way through Cat On A Hot Tin Roof all you like. Hmmm am I being a theater snob? I just think its disrespectful to the performers.

Looking at the Clockless™ wave now, I do notice that a lot of the evidence is aimed at the younger generations. The Human Truth™ is: “I want what I want when I want it!”™ And it’s not hard to imagine an average teenager saying that, is it?  This wave is about hyper-life consumers wanting 24hr solutions, but seriously, we can’t turn our beloved phones off for 2 of those 24hrs?? Well at least I know one place where this will never fly… click here to see the Alamo Cinemas humorous video about their no phone policy, which also serves as a cool advertisement for their brand. (strong language warning)

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