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Ok. Here it goes. I’ll admit it. I’m a smoker. Not a pack a day, but i’m someone that enjoys a post meal or glass of wine cigarette. And certainly, after a night on the town it will be an … Read More

Patagonia’s Anti-Ad Campaign

Phew… what a crazy weekend! And not in the “fun crazy” way. In the: “shoppers-walk-over-dying man-to-get-to-sale” kind of crazy. Ie: sickening display of consumer frenzy However, in one of the boldest advertising moves I’ve seen lately, Patagonia approached the sale … Read More

Tesco Brings New Tech To Shoppers

Tesco, the British retail and grocery chain continues to dominate when it come to tech innovations. I was impressed a while back by their cool QR code virtual shopping wall that turned up in south korea subway station. Commuters waiting … Read More

Kobe Beef, Foie Gras Burger Called the 1%

When I saw these “humorous” menu items, I immediately thought of the Corporate Hating™ wave because it references the Occupy Wall St movement.  The Human Truth of that wave is: “I hate being treated like I don’t matter.”™ So You … Read More

Brands Are Mad About The Muppets

Who’s excited about the new Muppets Movie!!??  Meeee!  And apparently a BUNCH of brands are too! Brooks Brothers have dressed Kermie in several outfits in the upcoming film. He’s looking very dapper in a custom-made notch lapel “Fitzgerald”-style tuxedo, pleated … Read More

What The Kids Want From Santa

Happy iHolidays!! Yes, that’s the term Nielson has coined after reviewing the results of their latest Christmas “wish list” survey.  Apparently our kids and teens are more about tech gadgets than ever before.  Apple devices are dominating the letters to … Read More

Calorie Burning Underwear

The Body Warranty™ wave is filled with evidence that helps us strive for physical greatness.  The Human Truth™ of this wave is:  “I want more out of my body than ever before.”™ Well the Japanese have found a way to … Read More

Volkswagen On The Bandwagon?

Alright, so here’s a promotion I can’t quite wrap my head around. I have grown up with a mother that has very fond memories of VW’s. Her first car was a Beetle and she trailed across Europe in the 60’s … Read More

Socially Conscious Millennials

As much as older generations love to indulge in the eye-rolling “kids these days” mentality, Millennials have been identified as being quite socially conscious. So much so, that many brands including JCPenney, Macy’s and General Mills launched back-to-school marketing initiatives … Read More

Puma Aiming For “Compostable”

I’m kinda loving the directions Puma has been going in the past couple of years. I was a fan of their “Puma Social” that fit right in with our Clockless™ wave. They weren’t winning the sport shoe game so they … Read More