Monthly Archive: November 2011

dont-buy-this-jacket-367

Patagonia’s Anti-Ad Campaign

Phew… what a crazy weekend! And not in the “fun crazy” way. In the: “shoppers-walk-over-dying man-to-get-to-sale” kind of crazy. Ie: sickening display of consumer frenzy However, in one of the boldest advertising moves I’ve...

jcpenney_189656_189657

Socially Conscious Millennials

As much as older generations love to indulge in the eye-rolling “kids these days” mentality, Millennials have been identified as being quite socially conscious. So much so, that many brands including JCPenney, Macy’s and...