Green Echo™ is such an interesting wave to me, but at first glance, one could dismiss it as fancy art or science projects. Well, I came a cross a fine example of Green Echo™, that shows you specifically how nature has influenced the building of One Bryant Park.

“Richard Cook of Cook+Fox Architects recently took the time to highlight some of their design decisions for the first LEED Platinum certified commercial skyscraper in the world. As the second tallest building in New York City, The Bank of America Tower at One Bryant Park was completed in 2009 and stands out not only against the skyline of the city, but as an example of biophilia, a term coined by the biologist E.O. Wilson to suggest that people subconsciously seek out connections with nature and natural systems. With a focus on health, well-being and the interconnectedness of people and nature, the Bank of America Tower creates 4.7 megawatts of onsite power with almost 3x the efficiency of the grid. Follow along as Cook explains material choices considered when designing the building.”

CLICK HERE for the video that explains BIOPHILIA. Take in the floors filled with fossils, the warm wooden handles the touchable leather walls.

Ok, I get that Bank of America can afford to have pretty high-end examples of biophilia. However, the concept can be adjusted to anything from packaging ideas, retail space window dressing… and I can think of many ways this would enhance a restaurant experience.

The Human Truth™ of Green Echo™ is: “If it has a basis in nature, it just makes sense.” As it says in the clip, sometimes our attraction to these ideas are completely subconscious – as is often the case, when things “just make sense.”

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