Hot Wheels Go Large

There’s a spectacle being planned for this year’s Indianapolis 500. Hot Wheels will attempt to break the world record for longest jump by a four-wheel vehicle. The epic undertaking involves a 90-foot ramp mounted on a 10-story-tall bedroom door. The … Read More

PepsiCo’s Vending Machines Get Social

Pepsi has just launched a “next generation” social vending machine.  We’ve noticed touchscreen vending machines lately but this takes it to another level of interaction. “Using digital technology, PepsiCo’s Social Vending System enables any user to gift a friend by … Read More

Epically Manly Food

It feels like Epic Meal Time has been around a lot longer than last October but maybe that’s because it’s so. …well …EPIC!  The show is a ridiculously popular online cooking show that clocks about a million views per episode, … Read More

Keepin’ It Street

It’s hard for me to believe the change that street art has gone threw in my lifetime.  It’s gone from the underground, hip hop, illegal, street culture of 80’s NYC & LA to high art.  Yep.  The recent exhibition at … Read More

Light And Sound Sculpture

Being on the other side of the world prevented me from attending this years Coachella music festival unfortunately.  And when I heard about the amazing lighting innovations, it rubbed it in even harder. You probably would have found me in … Read More

Ethical Butchery

Now vegetarians would generally dismiss this completely.  Most would say there is no such thing as a “good slaughter”, but ethical meat is a trend that is growing.  With the recent popularity of documentaries that expose some of the horrific … Read More

Losing Your Self In Literature

Here’s an eye-catching campaign that fits nicely in the Living Vicariously™ wave. It’s called “Become Someone Else. Pick your hero at Mint Vinetu” by Lithuania based Love Agency.  The print ads seek to encourage people to lose themselves in literature.  … Read More

Who Would Buy A Leather Band-Aid?

This is one of those things you have to read a few times to make sure you have it right.  Really, leather band-aids?  The things that usually cost a few bucks for 100’s of them that you inevitably find on … Read More

The File-Sharer’s Religion

Behold the Missionary Church of Kopimism – who hold CTRL+C and CTRL+V as sacred symbols!  They hope that by making file-sharing a religion they can gain acceptance, not only with society but also with the police. Founded by 19-year-old philosophy … Read More

Typewriter Keyboard For iPad

I’m a very tactile person.  So as much as I am a self professed apple fan girl, I do sometimes miss clicking away on an actual keyboard rather than the touchscreen (although the clicky-sounds helps).  I also had a friend … Read More