Arcade Who? Indie Band Wins Album of the Year

So the recent 2011 Grammy’s were not only watchable but America watched!  As Rolling Stone said: “doesn’t this show usually suck?”

Apparently people responded to the mercifully short speeches and plain ol’ quality entertainment.  There was back-to-back showstoppers, appearances by music’s icons and colorful “water cooler fodder” ie:  The Egg & Nikki Minaj’s hair.

I want to focus on the Album on the Year winner’s: Arcade Fire.  Yeah, ok, I’m a fan and I’m kinda psyched but it really does fit into our iBuiltit™ wave.

The wave essence™ is “Personal adaption through need or desire”.  Arcade Fire is the first music group not signed to a major label to win Album of the Year.  An indie band won!?! Twitter has been ablaze with “WTF? WHO??” tweets… so much so, that someone has made a hilarious blog of them.

I’m sure it was the band’s desire for creative freedom and disinterest in record company bullsh*t that kept them from signing dotted lines all these years, so they “built it” themselves.  Sometimes iBuiltit™ is about finding a solution that meets your needs, making it work on your terms and nobody elses.

As the Human Truth™ says: “If you wont find a way I/we will”.  Going the path least travelled can have many rewards, one of which is the satisfaction of knowing you did it your way.

sally

CultureWaves Blogger and Social Media Consultant Personal Twitter is: @salicious

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