I would think every generation has opinions about other generations…especially those younger than them.  Gen X & Y often seem criticized and/or misunderstood by Boomers and beyond.

I had a friend who works in the publishing industry and he forwarded me this video, which I found quite interesting.  He’s often hearing that “these youngun’s with their iWhatevers and texting thingamies” might be the death of his industry.

The video below was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films. Originally, it was meant solely for a DK sales conference, however, the video was such a hit internally that it is now being shared externally.

Make sure you watch it up to the halfway point, to receive the intended message.  The clip was inspired by a video created by an Argentinean agency, Savaglio/TBWA entitled, “Truth.”

Read an interview with the creator of the video on the Penguin Blog.

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