It’s always been around: buffoonery and shenanigans as an ad campaign. Because let’s face it: Stupidity is hilarious, and stupidity where someone majorly screws up is unparalleled comedy. Recently though, that idea has been taken to a whole other level. By blatantly advocating stupidity these companies are not talking down to us, they’re starting at the ground and pulling us to them.

A few examples:
DERP
DERP
DERP

Sure, we’ve all done stupid things (apparently dressed as hipsters, no less) but this to me sounds like they’re trying to market to MacGyver by calling him an idiot.

After a while, it just starts to feel like they’re alienating me for not being a moron.

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