It’s always been around: buffoonery and shenanigans as an ad campaign. Because let’s face it: Stupidity is hilarious, and stupidity where someone majorly screws up is unparalleled comedy. Recently though, that idea has been taken to a whole other level. By blatantly advocating stupidity these companies are not talking down to us, they’re starting at the ground and pulling us to them.
A few examples:
Sure, we’ve all done stupid things (apparently dressed as hipsters, no less) but this to me sounds like they’re trying to market to MacGyver by calling him an idiot.
After a while, it just starts to feel like they’re alienating me for not being a moron.