Monthly Archive: September 2010


How Does Your Country Party?

So, this is one example of what I’m talking about when I talk about “The Experience.” Smirnoff has launched a cool campaign of cultural exchange, centered around partying. Fourteen countries have signed up for the “experiment in global nightlife culture” and are packing their favourite music, food, dance moves, fashion, bands and DJ’s into one crate and sending it to one of the other countries.


On-the-Go Gravy

You thought you were pretty proud of those pounds you’d lost, and then, just when you didn’t expect it, there it was—a Bob Evans sausage gravy dispenser right there next to some Bob Evens biscuits.


Evian + Issey Miyake

The idea of borrowed brand equity is nothing new; people have been doing it for ages. But what’s refreshing is to see brands that have nothing to do with each other pairing up, and it’s partially why designer bottles is an interesting mix. You’re essentially getting a very accredited brand at a lower price. It’s part of why collaborations have been such a big hit in the past.


Google-Branded Snail Mail

Here’s an idea that, while you can’t do it now, seems inevitable. The technology would allow you to go to your Gmail, type in your address plus a destination address, click a button, and envelopes would print out with the Google route right on the front.


Na’vi and Avatarism

As we move further into or out of the recession, depending on your viewpoint; people are looking for new forms of escapism. It’s why video game sales go up, and people pile into the box office for action and comedy movies. What’s new with escapism now, is escapism is slowly going to place where it has to mean something.


Are You Goin’ My Way?

Carpooling has increased thanks to websites that link commuters who have similar daily commutes. takes it a step further. It’s an “online community for people on the move. Every time we travel, we cross paths with people who could potentially enrich our lives. But oftentimes, we’re missing an outlet that allows us to connect, network and interact.”


What Are You Willing to Share?

Share [(shâr)] n.
1. To divide and parcel out in shares; apportion.
2. To participate in, use, enjoy, or experience jointly or in turns.
3. To relate (a secret or experience, for example) to another or others.
4. To accord a share in (something) to another or others: shared her chocolate bar with a friend.
v. shared, shar·ing, shares, share a·ble, shar a·ble adj., shar er n.


Leafy Looking Electricity

Big solar panels can be so, well…let’s just say it, ugly. The Solar Ivy “leaves” you see in the below photo, by comparison, are more beautiful and a much more pleasing fit with the environment. They’re also cheaper to produce than the huge flat, colorless panels, cheaper to replace, and have the same kind of potential to cut down your cost of electricity.


Smells Like Vicarious Living

Ah, Guitar Hero, a staple in our Living Vicariously™ Wave. It’s been trashed on South Park, among other places, for the very fact that the amount of time someone spends button mashing they could learn to play the same songs on a real guitar. Well, now an ad for Sparrow Guitars reflects just that, targeted at the older gaming audience it simply says, “Teen Spirit doesn’t smell like 5 plastic buttons.”