Monthly Archive: February 2010

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Fuel Poverty Rising

In Britain, there are two factors seriously impacting the ability to pay the everyday fuel cost of living; rising unemployment and higher energy prices. Sound familiar? Those two factors are creating a similar class of fuel-poor people in the U.S.

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You Snack, Girl!

Products that appeal to a female audience aren’t new, but the new Frito-Lay ads target women as, well, really feminine women. They show women looking in a mirror and seeing a cupcake, or talking about the new snacks and saying things such as, “These things are the best invention since the push-up bra.”

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Branding the Arts

Studies claim that the Internet is making people stupid; that the access to information and the rise of texting is going to cause a perfect storm of illiteracy and attention deficit disorder. Is the answer branded arts and literature?

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The Wedding Cocktail

When it’s time to toast the bride and groom these days, more often than not they want the drink in the glass to be a one-of-a-kind cocktail mixed and named especially for them. And what could make a guest feel more a part of the wedding than being greeted by a server offering a special drink in “honor of the special couple.”