French architect, Jean Nouvel, was recently awarded the prestigious Pritzker Prize, one architectures top honors. Never dull, Nouvel has always challenged the conventional with an eclectic ever-evolving style. Nouvel’s outspoken manner, and rockstar persona has earned him more than a few detractors, but the man who has been self described as,” arrogant” has arose victorious in the face of his critics, and now that he has won the Pritzker, his work has been put in the international spotlight. Nouvel’s work is a welcome departure from the functionalist aesthetic of modernism, he intentionally seeks solutions that he says,” will be the most emotional, the most perfect, the most natural.” To Nouvel architecture is not about a strict adherence to a certain philosophy or a signature style, for him, a project is dictated by the demands of the landscape and the intended nature of the space. Through use of form, color, and light, his work evokes emotional response he states,” “What I like is the poétique of the situation…..“I am a hedonist, and I want to give pleasure to other people.” Controversial, Bold, Daring, this larger than life, architectural mastermind is challenging the concept of utilitarian spaces with buildings that freely indulge our desire for emotional and sensory experiences.
CultureWaves has contributed data and insights to NPD’s new report “The Evolution of Eating.”
How will the food and beverage consumption of key generations – Gen Z, Millennials, and Boomers –change as these groups move through life stages? The new report, A Generational Study: The Evolution of Eating, reveals whether their patterns will be similar to, or different from, those of previous generations. It’s how to develop marketing strategies and make long-range plans that position your business for growth.
Read more | Press
CultureWaves data is now part of the newest Snacking in America report issued by NPD
Snacking in America— This is the definitive guide to snacking, with newly added content from CultureWaves on emerging trends to bring the insights to life and give examples of in-market activation. Now you can get clear answers to your pressing questions about snack foods and between-meal consumption.
Read More | Report Excerpt
The report will give you an abundance of snacking data insights with a landscape of consumer behavior and motivations. In addition, the report offers a predictory look at opportunities for the future, so be sure to check out how to get your copy.