has developed the Skills Development Profile to better match children's educational and developmental with toys that can remediate or enhance cognitive, physical, emotional, and social development.  "Before you buy any product from us, you will know everything about that product and how it will affect your child from the points of compatibility you get from our site," said Leslie Minkus, president of  "By appropriately matching the child's learning style and interests we can reduce or eliminate learning frustrations and increase the desire to learn” Their Smart Matrix tool also tracks cognitive, social, emotional, and physical development for each child. These elements form a roadmap for well-rounded development.  The Smart Matrix tracks a child's cognitive, social, emotional, and physical development forming a roadmap for comprehensive cognitive and emotional development.  Just at the moment when a child’s life has become so ingrained with data and behavioral tracking tools, along comes a program to track the appropriate toys for development and then tracks their effect and progress.  Shielding has been growing steadily over the past couple of quarters, so much so that evidence of the way people are striking back has evolved as well.  The cognitive tools to track development and the science behind those tools have become exponentially more vast and accurate.  Data is driving the evaluation and reevaluation of some of our most basic socialization tools, children’s toys, and demand that they do more than simply provide entertainment.  According to, toys should be protecting us from unproductive idle time or something like that.


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