I stumbled across a website called Third Screen Media and found some interesting stats: 60% of the audience on the TSM|Network accesses the Internet at least once per day. 48% access more than 2x per day. 30% access 3 or more times per day. They also claim that 50% of interviewed consumers said that they found cell phone advertising "favorable" huh. Might be some adspeak going on, but there's no denying the third screen is totally a part of most peoples lives now… especially if your 24-34 yrs old.